The running example
Throughout this tutorial we follow Meridian Dermatology, a fictional launch:- Alex Rivera, a non-clinician founder with an operations background, wants to build a dermatology group.
- Dr. Priya Shah, a board-certified dermatologist, will be the clinician-owner of the professional entity and will practice there.
- They are launching in one state, with one location, and intend to raise institutional capital within two years.
The five stages
The twelve steps
1
Pick your state and entity types
Which state you launch in determines your entity form, your CPOM exposure, and your fee structure options. Go →
2
Find your friendly clinician
The single highest-consequence hire in the structure. Go →
3
Form the PC
Professional purpose clause, licensee attestations, board pre-approvals, EIN. Go →
4
Form the MSO
A plain LLC or C-corp that will hold the brand, the leases, and the non-clinical team. Go →
5
Sign the agreement stack
Five documents, in a specific order. Go →
6
Get NPIs and set up CAQH
Type 1 for the clinician, Type 2 for the PC, and the profile every payer will pull from. Go →
7
Open bank accounts
Payer money has to land in an account the PC controls. Go →
8
Enroll with your first payer
One payer, end to end, including the EFT and ERA enrollments everyone forgets. Go →
9
Pick your billing stack
EHR, clearinghouse, and who operates them. Go →
10
Submit your first claim
A real visit becomes an 837, and acknowledgments come back. Go →
11
Read your first 835 and get paid
The remittance arrives, the EFT lands, and you post it. Go →
Timeline: what actually takes how long
Set this expectation on day one, with yourself and with your investors. Credentialing is the long pole.
The critical path is: form the PC → get the Type 2 NPI → submit payer enrollments → wait. Everything else should be happening during the wait.
What it costs
Ranges for a single-state, single-location launch. These are directional, not quotes.
The number that surprises founders is counsel. Resist the temptation to use a generalist corporate lawyer or a template. An MSA that doesn’t survive a CPOM challenge in your state is worth less than no MSA, because it documents the problem. See Hire healthcare counsel.
What can be parallelized
Run these three tracks simultaneously from week one:- Legal track, state selection, entity formation, agreement drafting.
- Payer track, NPIs, CAQH, then enrollment applications the moment the PC exists. This track has the longest lead time and the least control.
- Operations track, banking, EHR selection, clearinghouse, staffing, lease.
A note on doing this in the wrong order
The most common expensive mistake is seeing patients before enrollment completes. Claims for services rendered before your effective date are generally not payable, and the retro-effective date you were promised verbally is not a contract. Some payers backdate; many do not. If you must open before credentialing finishes, understand your options, and their compliance limits, first: see Handle credentialing delays and gaps.Next
Step 1: Pick your state and entity types
Where you launch determines almost everything downstream.